| Complete Interview with the MAE-founders |
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Mainstream could be called conservative farming figuratively speaking? Lennart Cole: Yes, I would say so. Mainstream and Co. is conservative. What is killed with pestizids can be trained because the laws of conservative farming “mainstream” require it to be so. It’s called music “industry” for a reason. Music is much more than a genre and even more than the aspect marketing. Mainstream is about 1% of what music has to offer. Mainstream starlets don’t create own work. The work for money in the pocket and „make me a star“. What do you want to do? Anisha Cay: We just do it differently and that we do as professionals. What’s the interesting thing when everything is similar or the same? Music is supposed to be individual and real stars have developed into that because the have to offer something very individual. These are stars. Everyone who’s doing something individual is a star for us.
Anisha Cay: We don’t need to be different. We think, function and do things as we see them. Music has so many facettes. There’s so much to be shown with music that it would last for a lifetime. We want to encourage listeners to become interested in music. People have forgotten to really listen to music. We want to make it obvious what an artist wants to say with his music and what can be felt and experienced by this music. Music can heal. Music can tell stories, comfort, animates to dance and break free. Music can make thoughtful. Old, forgotten songs are re-invented by living artists. Every one of this artists is going his own way, does something individual. For us it’s not important if the idea can be marketed or not. Important is the professionality of the artist and that it is his own way, his own thing. What’s professional for you? Lennart Cole: Someone who knows his trade. No one can weld a horseshoe if he can’t weld. The artist is supposed to know his art, that’s profession for us. But he also has a right to develop. Anisha Cay: He should stand behind his projects. We want to hear his heart beat. Money or profit doesn’t seem to matter for you. Anisha Cay: We simply love music and music is colourful. Off course we have to pay taxes, run a company and survive. To go bankrupt would help nobody. Not us, nor the artists or the listeners. Therefore Fair Transfair. We share an idea with the artists. We move up with this idea, artists alone make it alive. We can’t accomplish that alone. I hope they are going to kick in our doors and force us to work double shifts. We want to accomplish that artists consider MAE their property and we have thought of a lot of things that will be set in motion step by step in 2008 and 2009. To achieve that we have to take care that we don’t ruin ourselves. We split the forces and the load on many shoulders.
Anisha Cay: 60 EUR per CD isn’t that much money but if you print 500 products suddenly it’s 30.000 EUR. Here at MAE everything we’re doing is focusing a dozen- or hundredfold. Some artists don’t understand it right away. Ho well is the MAE idea been accepted. What do you think? Lennart Cole: We wish that many arists find their way to us and that we MAE will be able to build our plans on a solid international foundation in 2008/2009. We work already on that. We have a lot of experience with artists and know what they need and will have an open mind if requirements are added or things change. We want with them MAE to become so big that everybody in the world will know of MAE and will be able to be enthusiastic for the music and the artists. They are supposed to snooze around the music world and be amazed what else exists in this world and what music and artists do and effect. Our goal is to have at least 500 artists under contract at MAE in the end of 2009. 500 artists. You are a small company, only a few people. Anisha Cay: Yes, we are but still we are steadily growing. We already work closely with partners and will get more partners this year. Everyone has his specialty. MAE can grow this way more and more without getting into shortages. Either publisher, distribution, film/commercial industry, own server-technique, internet-programming, accounting or even IP-TW. We are in contact with people and already do a lot together with them before they become partners. And then we aren’t that small any more. Off course, Major are big but inflexible. Everybody who works or has ever worked in a company knows that. We can’t and won’t compare ourselves with Major but maybe in a few years we get there and Major will visit our homepages and discover artists that are of interest for them. That’s why MAE is considering itself as jumping off point. You just said contract? Anisha Cay: Off course, contract. We have contracts, too. With organisations, GEMA, GVL, partners, distributors, platforms, phono industry, etc. Without contracts with artists nothing goes in the music business because we wouldn’t be allowed to do anything for the artist. The artist may choose between distribution and/or publishers contract. And here again comes Fair Transfair into play. We have special contracts, want to work with one another and not against each other and at the same time we will enforce the self marketing of the artist in a very own way. At the moment we don’t want to say more. Is will be a healthy mix. A giving and taking. That brings balance. And the MAE-World will realise that.  Please say something about the World-of-MAE.Lennart Cole: The World-of-MAE will be something that will make that possible what artists need and a bit more. No further comment on that. We know how fast marketing philosophers and “quick-money-maker” are. We don’t want that this idea is brought to a ruin. We will simply start and that step for step at a breath taking pace. We will start 2008 and at the end of 2009 MAE-World will be there in his full capacity and for some it will be a shock but for the most and with that we mean artist and listener it will be pure delight. Thank you for this interview. You’re welcome Claudia. Anisha Cay and Lennart Cole meeting with and at friends on October 22, 2007. Copyrights MusicArtEmotions.com “Thanks for taking notes and transmitting” |
Germany; Heppenheim 21-10-2007: 
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